The Coffee Bean & Tea Leaf Goes Down The Street For A Worldly Palette Of Coffee Labels
Llamas overlooking Machu Picchu. A gondolier coursing through Venice. Huts dotting a pastoral hillside near Ethiopia’s Great Rift Valley. What these—and many more—wondrous destinations have in common, aside from their delicious export, is that they all underwent Down The Street’s illustrative treatment for The Coffee Bean & Tea Leaf’s latest round of coffee packaging. Down the Street contributed art direction and illustration to the extensive project, which includes 24 labels and locations from Hawai’i to India to Colombia. “We've made sure to pay close attention to the details in each piece—just as the process of roasting coffee is detail-oriented from the moment it's picked to the time it's enjoyed,” they said. “We've tried to capture the entire spectrum of blends and flavors with content, setting, and colors.” We’ll sip to that.