Lemon Lemon, Beverage For A Global Generation, As Told By Sky Pie
PepsiCo’s Lemon Lemon turned to Coup Creative to devise a quirky campaign that would appeal to millennial picnickers the world over. The result—visionary video guides to six culturally-specific picnic baskets that were conceptualized and directed by F+J artist Sky Pie Studios. For today’s global generation, the distinctly summer beverage is the common component in al fresco meals from Japan, Mexico, France, England, Greece, and Turkey. An Instagram-friendly, overhead establishing shot shows both ingredients and assembly, while a second “lifestyle layer” adds a further dose of whimsy, revealing each picnic’s outdoor setting and emphasizing national particularities.