Rebranding My Lobster | Rinee Shah For San Francisco’s Iconic Comedy Outfit

Rebranding My Lobster | Rinee Shah For San Francisco’s Iconic Comedy Outfit

A red claw. Flowing locks—er, antennae. Rinee Shah’s lobster character is at the heart of each of the movie poster-style designs and social posts she created for San Francisco-based sketch comedy troupe Killing My Lobster, whose 2018 season will include such themes as “Honey, I Shrunk The Whites,” “Queering My Lobster,” and, because the fodder for funny is obvious, “#America.” Her rebrand rises to the occasion of KML’s 20-year-sharp wit and includes a reimagined logo, along with additional hand-drawn type. Of the new aesthetic, Shah says, it “helped establish Killing My Lobster's fun, fearless and hilarious brand.” See all her visuals for their 2018 season here.

Don't miss an update! Sign up for our Newsletter

* Required Fields

Close