“Everywhere You Want to Be” Is, In Fact, Everywhere with Jeff Luker’s New Worldwide Campaign for Visa
Pairing Jeff Luker’s free-spirited style with Visa’s latest travel-minded campaign was a brilliant move on the part of New York agency BBDO, helmed by executive creative director Michael Aimette. Jeff photographed the new global campaign across multiple continents over several weeks, working with senior creative directors Blake Kidder and Matthew Brink, senior art director Sarah Kara, content producer Jack... read more
The German fashion label s.Oliver featured model/fitness influencers Fiona Erdmann and Nuria Val in their Spring/Summer 2018 ACTIVE campaign, as photographed by Jeff Luker. The combination of street and sportswear was placed against the backdrop of the gymnasium of the historic Berlin Tempelhof Airport. The imagery, a perfect collision of s.Oliver and Luker’s fashion-minded yet... read more
CenturyLink’s sell for high-speed Internet isn’t just greater productivity, but increased levels of discovery–both of and by their users. Jeff Luker and his longtime collaborator, Russell Brownley, created TV spots for Arnold... read more
Jeff Luker collaborated with 180 LA to create striking authentic imagery for Asics and Girls on the Run Extra Mile challenge. Now in their 25th year as the footwear and apparel partner of the TCS New York City Marathon, Asics has been urging participants and other athletes to log their “extra miles” in the ... read more
Behind the Scenes to Jeff Luker's Sperry Odyssey Campaign: "This campaign was so fun to shoot, living on a boat for several weeks while shooting an advertising campaign was such an amazing adventure, and shooting alongside a broadcast team while at sea on a small sailboat was not without its challenges, but we had a great crew of people, so we had a blast. It was a great opportunity for me to shoot documentary style for a commercial project, which I love to do. Here a few of shots of some... read more
Shooting from water, land, and sailboat, Jeff Luker followed five ‘intrepid explorers’ on the ultimate adventure–navigating two of the world’s seven seas. Capturing the group’s authentic lifestyle, which strikes an easy balance between swimming, fishing, diving, and sailing, Luker’s images comprise Sperry Odysseys Await, Sperry’s global S/S 2016 campaign. Luker joined the... read more
This #InspirationFriday, Jeff Luker takes us to corners of the world we wouldn't mind not leaving for a while. It doesn't hurt that his photos have that dreamlike ability to slow things down, as if you're just drifting along from one moment to the next. Sunday's still days away, so why not surround yourself with beauty and stay put?
Colors in their natural form are often the ones we strive for in art making; Jeff Luker couldn't have composed this image or its striking color palette better if he'd invented it. But that's what we love most about Luker's photography–that it's so otherworldly and surreal that we almost forget it's an honest-to-God landscape, an actual moment shared by him and his friends. And wherever Jeff Luker is each... read more
Jeff Luker worked with CAA and Snog Productions to shoot the Fall/Winter 2015 campaign for Canada Goose, the outerwear company that ought to know what cold feels like. The images are used on the company’s Instagram account and the new ... read more
Jeff Luker has us slowing things down this #InspirationFriday with this image from his brand new book, "Slow Days." Get it at Empty Stretch and be inspired to surround yourself with plenty of natural beauty—and enough time to appreciate it.