• 6.13.2017

    Colorful Product Imagery Is Going to Zen Out Target, Once And For All


    Lucas Zarebinski recently joined Minneapolis-based creative agency Knock to create product photography for the store that sells everything–yes, Target. The past eight months of shoots in Minneapolis and NYC have encompassed the next three years of the mega-market’s in-store signage, covering such still life categories as food, clothing, beauty, pets, and home goods. Each tightly curated collection of products, shot against a well-lit color background, is sure to make any indecisiveness or consumer anxiety go away for Target shoppers. Creative Director Todd Paulson headed up the Knock team for this ambitious effort, while Lisa Crawford and Ken Burke were the art buyers.

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