• 12.19.2016

    TIME Names Best Inventions; Lucas Zarebinski Lets Products Tell The Story

    TIME Magazine has made its name covering the important milestones, people, and achievements of the day–a challenge easily met with this recap of 2016’s 25 best inventions. Through Lucas Zarebinski’s photographs and accompanying captions, it articulates which innovations will most transform our world while also unmistakably reflecting the present moment.

     

    The listed inventions could be described simply as problems, beautifully solved. The visuals, then, had to match this overall sense of design. Zarebinski worked with TIME photo editor Marie Tobias to produce the aesthetically-inclined images, each featuring a perfectly-lit product against a pop-color background. The resulting work lets the items themselves pack the punch or sense of play waiting to be discovered there.

     

    The editorial was shot over three days in Zarebinski’s NYC studio, and included such wearable items as Nike’s “Back to the Future”-style self-tying shoes and a foldable bicycle helmet in each stage of collapse. Tech products that made the cut were a smaller, more affordable drone than we’ve seen and a Fitbit-like app that trades exercise done by American children for meals distributed to malnourished kids around the world via UNICEF. Finally, among the rogue non-electronic options: dinnerware designed for the disabled elderly population and a Barbie doll that has finally gotten past its highly controversial body type.

WE REPRESENT A DIVERSE, INSPIRED AND INSPIRING GROUP OF CREATIVE MINDS WHO BRING RAW, UNBRIDLED, OUT-OF-THE-BOX CREATIVE THINKING TO THE PROBLEM AT HAND.

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