Geof Kern - By Special Engagement
Kern's best-known work exists seamlessly in the dichotomous worlds of fashion and non-fashion. Among his award-winning works are projects for Matsuda Tokyo with designer Yukio Kobayashi; and Neiman Marcus with creative directors Georigia Christensen and Tim Flannery. An advertising campaign photographed in 2001 for PNP-Paribas was put into the permanent collection of the Musee des Arts Decoratifs in Paris as an example of advertising art.
Recent advertising includes The Ritz, Acura, 55DSL Mercedes, Morgan Stanley Smith Barney, Sony, Neiman Marcus, LG, and Interfaceflor. Kern has worked for most of the country's top publications, including New York Times Magazine, GQ, Best Life, Travel+Leisure, and Rolling Stone.
"Praised by some of the most creative magazines and ad agencies today, Kern approaches photography with a distinct vision. “I began my career in the early 80’s when art and commercial photography were two different worlds entirely. Maybe because I didn’t know any better, I just started photographing what I wanted and people got excited about it. Word spread… I became known as a “surrealist” because there was no other word to describe what I was doing,” says Kern.
Kern’s multifaceted style combines photography and illustration and redefines the traditional photographic genres of fashion and still life. He uses fabricated sets and pseudo-suburban scenes to mock the mundane. Steering away from high-profile models, Kern prefers neighbors, acquaintances, and locals to take the stage in his fanciful constructed realities. His approach to the “everyday” and domestic subject matter is riddled with irony, imagination, and subtle humor." Press Release- Fahey/Klein Gallery June 2010